Anna Raventós

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Menú All you need to know… What do consumers expect from Black Friday? What do we buy, for how much, and where? 5 min read All you need to know… Take advantage of Black Friday deals with our Black Friday Report. We carried out a study on a national representative sample of British internet users ... Read more
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Menú Which new product should we launch? Is our packaging communicating what we want it to? What’s the competition’s heavily-guarded secret? Is this innovation affordable? Why does our merchandising sell so little? Will this new line of products be successful? Is our new ad working for us? Make business decisions safely by listening to your ... Read more
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Menú Innovative Market Research, more frequently and shorter Innovative Market Research Workshops Live Campaign Tests By extension, On-Air Campaign Optimisation Spit-fire questions to unlock any standstill Why is it important to change how we use and schedule market research? 7 min read Innovative Market Research, more frequently and shorter The biggest advance in human technology ... Read more
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Menú Don’t discredit the hype Millennials Spending Habits: New perspective? 8 min read Don’t discredit the hype Market Research has been fascinated by millennials for the last few years. This now still young and progressively more economically powerful generation has been a puzzle for marketers and market researchers alike. Millennials’ spending habits have pushed a radical ... Read more
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Menú Why agile market research anyway? Express market research What to do when fast is not agile 6 min read Why agile market research anyway? A few weeks ago, we spent a couple of days with a client collaborating on innovation workshops for their teams. As the days went by, workshop participants tested different ideas ... Read more