Anna Raventós

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Menu The Importance of Consumer Insights The Value of Consumer Data How to Become a Customer-Centric Company Measuring the Success of Your Consumer Insights Program Challenges in Integrating Consumer Insights Programs 6 min read According to 45% of marketers, executives pay close attention when decisions are based on consumer insights. For this reason, becoming the ... Read more
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Menu Understanding the Competitive Landscape Maximizing ROI in Marketing with Consumer Insights The Keys to Sustainable ROI 6 min read In marketing, Return on Investment (ROI) is not just another metric, it is the barometer of success. Understanding the balance between the cost and benefit of each action is crucial, especially in competitive markets. To ... Read more
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Menu Define Your Research Objectives Strategic Customer Segmentation Quantitative Research Strategies The Impact of Qualitative Research Customer Analysis for Improvement Customer Profiles, Personas, and Journeys 6 min read Consumer behavior analysis involves collecting and analyzing data to know how your customers feel and behave when interacting with your brand. Doing so will help you make ... Read more
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Menú Analyze Trends Like a Pro Step 1: Define Your Destination Step 2: Staying Ahead of the Game Step 3: Unleashing the Power of Research Tools Step 4: Customer Intelligence Step 5: The Magic of Analytics Step 6: Mapping Your Path to Success 6 min read Analyze Market Trends Like a Pro Keeping up with market ... Read more
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Menú Ice Cream Sales Chilled by Inflation A Frosty Cascade Adapting to an Icy Climate Ice Cream Brands Face Challenges Looking Beyond the Meltdown: A Sweet Future? 6 min read Ice Cream Sales Chilled by Inflation As inflation sweeps the nation, the once-beloved indulgence of ice cream is feeling the freeze. Rising prices have led to ... Read more
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Menú What is brand recall? Why brand recognition is important How to maximize brand recognition? 5 branding strategies in FMCG 6 min read What is brand recall? Are you aware that most individuals refrain from purchasing products or services of which they possess inadequate knowledge? That’s why it’s a big challenge for companies to get ... Read more
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Menú How to maximize the success of a new product? What does the word insight mean? The importance of real-time insights Why make decisions based on insights? 6 min read How to maximize the success of a new product? Today, brands face an increasingly changing consumer, influenced by market trends and the socio-economic context. This ... Read more
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Menú What is brand identity? Difference between brand identity and brand image Why is brand identity important? Creating a brand identity: key aspects 6 min read What is brand identity? As consumers, we have a particular preference for brands that represent our lifestyle, i.e., our values, tastes, needs, etc. A choice that we feel in large ... Read more
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Menú Key release highlights Packaging Test within Guided Solutions Internal Benchmark UX Improvements to Logic Jumps, Linked Answers, Question design and more Addition of Ethnicity Sociodemo for USA Custom Quotas in Social Class 6 min read Key release highlights:  Get ready for an Easter surprise! While our team could talk about chocolate all day, we’ve ... Read more
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Menú What is new product development? Why should your brand take product development? What is the role of market research in product development How to develop new customer-based products? 5 min read What is new product development? Product development is about creating and improving products by implementing new ideas, technologies, and processes to meet market needs ... Read more