Insights

by
Menú How does the Questions Library help with creating new surveys? Understand when to ask the correct questions Develop questions that stay aligned with research objectives Remember, your audience is human! 6 min read How does the Questions Library help with creating new surveys? Asking the right type of market research survey questions at the ... Read more
by
Menú Sustainability and Consumption Five Ways Brands Are Enacting Sustainable Marketing Market Research, a Key Ally in Aligning Brands and Consumers 6 min read Sustainability and Consumption Our greatest global challenge in the coming years will be how we respond to the climate emergency. Public consciousness is growing, and so is the social pressure for ... Read more
by
Menú Zinklar real-time indicators Consumer Insights COVID-19 Bonus Track 10 min read Zinklar real-time indicators The coronavirus has marked a turning point in all aspects of our lives health-wise, socially, economically, etc. In this context, Zinklar, the agile market research platform, has been tracking the impact of COVID-19 on the population and their consumption habits for ... Read more
by
Menú The role of Market Research in Content Marketing Tips to Develop Content Marketing Strategy Applications 6 min read The role of Market Research in Content Marketing A lot of brands are turning to content marketing strategy. Content marketing is like a slow-moving train, it won’t work wonders at once but it will get you ... Read more
by
Menú Sports Insights in the UK Market Is the sports industry the first to commercialize health tech? Why do we run? 6 min read Sports Insights in the UK Market Sports Insights. In the center of Stockholm, people crowd around to take a chance at winning a new pair of Reebok running shoes. “Are you ... Read more
by
Menú Sustainability is a vital part of CSR – but so are consumer profiles Are companies responding to consumers’ expectations? They are! Do marketers do a good job communicating CSR goals to consumers? Conclusion 6 min read Sustainability is a vital part of CSR – but so are consumer profiles A rising chorus of voices ... Read more
by
Menú Instant Access and Real-Time Responses Better Data from More People, at a Lower Cost Actually Representative Panels Discovering Consumer Habits — As They happen Conclusion 6 min read Instant Access and Real-Time Responses Mobile research brings plenty of benefits to your insights generation. It’s now been years that at Zinklar our research is exclusively ... Read more
by
Menú Budget management apps are (already) the next big thing At present, consumers are prudent spenders Now more than ever, it’s essential to be Customer Centric 4 min read Budget management apps are (already) the next big thing Zinklar’s Trend Report on Consumer Spending Habits UK gave us a lot to think about: from how ... Read more
by
Menú The ban doesn’t persecute marketers The industry’s Corporate Social Responsibility Faux-purpose branding Market Research helps, but only so much 6 min read The ban doesn’t persecute marketers It’s International Women’s Day today. In honor of it, we’re revisiting the UK’s Advertising Standards Authorities (ASA) ban on harmful stereotypes in advertising from last December. What does it ... Read more
by
Menú Above all, it must taste good Traffic light labels help consumers make healthy choices Is this the end of deliciously unhealthy snacks? 5 min read Above all, it must taste good Our Food Consumption Habits are changing: avocados travel halfway around the world to UK supermarkets (from Mexico, for the most part), we enjoy ... Read more