Sara Vidal

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NPS score
Menu Introduction to Net Promoter Score (NPS): How to measure customer loyalty Breaking down the NPS Score 10 Benefits of NPS and how to use it for business growth 7 Challenges and limitations of NPS Advanced NPS Analytics: Tips to take it to the next level Best practices for implementing NPS Final thoughts 6 min ... Read more
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What are consumer insights and how can they transform your marketing strategy
Menu What are customer insights? Benefits of customer insights Types of customer insights How to get consumer insights Applying customer insights to business strategy Maximizing consumer insights with Zinklar 6 min read In today’s fiercely competitive business landscape, understanding your customers has become more crucial than ever. Consumer insights go beyond just knowing who your ... Read more
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Guide to Cano Analysis
Menu What is Kano Analysis? Why Kano Analysis matters today Key concepts of the Kano Model Using the Kano Questionnaire to gather customer insights Applying Kano Analysis to product development Challenges and limitations of Kano Analysis Final thoughts: Why Kano analysis matters 6 min read In today’s competitive market, understanding what makes your customers happy ... Read more
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2 case studies on product launches
Menú Are we willing to take the risks of not conducting market research? Case 1: The Relaunch of a Perfume Case 2: Reformulating a sauce 6 min read Imagine launching a product into the market without doing your homework: without knowing what your customers think, without understanding what they truly value about your brand, or ... Read more
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Menu Panel Quality and Survey Sample Fraud: The Challenge Factors that Contribute to Guaranteeing the Quality of Panels in Market Studies Ensure Quality and Diversity with Multiple Sample Sources Selecting Respondents For Our Surveys Control, Control and Quality Control 6 min read Thanks to technology, today it is much faster and easier to know the ... Read more
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Menu Advantages and disadvantages of a traditional market research method Advantages and disadvantages of an agile market research method Comparison of an Agile vs. Traditional market research method 6 min read Why change something if it works? The maxim “if something is working, don't touch it” is often useful in many decisions in everyday life. ... Read more
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Menu Define Clear Objectives Know your Audience Keep it Short and Simple Use a Variety of Question Types Test Your Survey Optimize for Mobile Analyze and Act on the Data Final words 6 min read In our data-centric business environment, consumer surveys are pivotal tools that provide essential insights into customer preferences, satisfaction, and behavior ... Read more