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NPS score
Menu Introduction to Net Promoter Score (NPS): How to measure customer loyalty Breaking down the NPS Score 10 Benefits of NPS and how to use it for business growth 7 Challenges and limitations of NPS Advanced NPS Analytics: Tips to take it to the next level Best practices for implementing NPS Final thoughts 6 min ... Read more
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Guide to Cano Analysis
Menu What is Kano Analysis? Why Kano Analysis matters today Key concepts of the Kano Model Using the Kano Questionnaire to gather customer insights Applying Kano Analysis to product development Challenges and limitations of Kano Analysis Final thoughts: Why Kano analysis matters 6 min read In today’s competitive market, understanding what makes your customers happy ... Read more
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2 case studies on product launches
Menú Are we willing to take the risks of not conducting market research? Case 1: The Relaunch of a Perfume Case 2: Reformulating a sauce 6 min read Imagine launching a product into the market without doing your homework: without knowing what your customers think, without understanding what they truly value about your brand, or ... Read more
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Menu About ZinklarAi Benefits of ZinklarAi How it works How ZinklarAi's help marketers improve their decision making Set-up of ZinklarAi Industry response Streamline your insights analysis with ZinklarAi 6 min read In a recent Zinklar study of marketing leaders, 82% agreed that Artificial Intelligence (AI) could significantly streamline their market research efforts. AI is rapidly ... Read more
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Menú The challenge The brand repositioning process Examples of questions included in the study Results Conclusion 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more
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Menú What is brand health? Why is it important to measure brand health? Key metrics for measuring brand health Brand health questions 5 min read What is brand health? Faced with the constant dynamism of the market, your brand must adapt to stay competitive. It’s essential to know the market, your consumer’s perceptions of your ... Read more
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Menú A front row to the future in Research 7 min read A front row to the future in Research This is a series of short interviews done to a few key members of the Zinklar team, where they share some of the experiences they’ve had throughout their respective careers, as well as some they’ve ... Read more
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Menú Our U&A Success Stories Case One: Product relaunch Case Two: Brand image improvement Case Three: New target repositioning 5 min read Our U&A Success Stories Usage & Attitude (U&A) is a market research type of study which allows you to understand your market: who is buying what, from where and how often, as well ... Read more
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Menú Photoslurp Zinklar and Photoslurp Purchase Habits What exactly do we buy? Recommendations 8 min read Photoslurp Do you work in the cosmetics industry? Are you already present online or thinking of taking the leap? Either way, we’re going to take a deep dive into how European women’s eCommerce cosmetics trends in 2019. Hold on ... Read more