Anna Raventós

by
Menú What is market research? What is the importance of market research? What are the benefits of market research? What is a market study? 5 min read What is market research? Today, consumers have access to a wealth of information and products, so positioning your brand at the top of mind can be very complicated ... Read more
by
Menú The challenge The brand repositioning process Examples of questions included in the study Results Conclusion 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more
by
Menú What is brand health? Why is it important to measure brand health? Key metrics for measuring brand health Brand health questions 5 min read What is brand health? Faced with the constant dynamism of the market, your brand must adapt to stay competitive. It’s essential to know the market, your consumer’s perceptions of your ... Read more
by
Menú Zinklar now gives users access to About Zinklar 6 min read Zinklar now gives users access to: Barcelona, Spain, (21st March) – Zinklar is proud to announce a significant expansion to its audience reach capabilities by leveraging B2B and Healthcare professionals, and social media profiles. The company’s primary source of audience insights has always been through its 300-strong ... Read more
by
Menú What is the brand funnel? How to make a marketing funnel? What types of brand funnel are there? What is a sales funnel? How to make a digital funnel? Digital funnel example: Netflix 7 min read What is the brand funnel? In a competitive market, where the main difficulty for brands is to stand ... Read more
by
Menú Drivers & barriers in market research Why is it so important to know the “Drivers & Barriers” when expanding into a new category? Drivers and barriers research Drivers and Barriers examples 6 min read Drivers & barriers in market research When it comes to buying a product, many factors -beyond the need itself- influence ... Read more
by
Menú What is brand positioning? Why is brand positioning important? What are the types of brand positioning How to create a strong brand positioning through research 9 min read What is brand positioning? Brand positioning is the place a product or service has in the consumer’s mind, making them prioritize your brand over the competition. Therefore, ... Read more
by
Menú What is package design testing? What does the package design testing measure? Why packaging design testing is important? When is a packaging test conducted? How to create a packaging design test 6 min read What is package design testing? Throughout the purchasing process, many decisions are made, although the last and great decision is ... Read more
by
Menú The challenge: enter the children’s cereal category The process Overall results 6 min read The challenge: enter the children’s cereal category The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more
by
Menú What is a usage and attitude study? What can brands evaluate with a U&A research study? How do you conduct a usage and attitude study? Examples of U&A studies 6 min read What is a usage and attitude study? A usage and attitude study (U&A) is a type of descriptive market research known as a baseline ... Read more