Anna Raventós

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Menú What is claims testing? What differentiates an advertising claim from a slogan? What claims should I use in my product labeling? Claims testing examples How could you test a claim? 6 min read What is claims testing? Given the overexposure to which consumers are exposed, an effective marketing and advertising strategy is key for ... Read more
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Menú The challenge The rebranding process Results Measure the ROI of your rebranding today 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to measure your rebranding ROI and ... Read more
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Menú What are people looking for in chocolate? Chocolate trends for 2023 Concept test for new chocolate product ideas Benefits of testing your new concept in the chocolate market Main KPIs in a concept test 6 min read What are people looking for in chocolate? Chocolate trends for 2023 Given the increasing concern of the population for ... Read more
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Menú What is sustainable packaging? Sustainable packaging materials Sustainable packaging trends examples How to measure the impact of sustainable packaging on your brand image? 6 min read What is sustainable packaging? The presentation of any product is key to impacting consumers and influencing their purchasing decision. To achieve this, a company’s brand manager must follow ... Read more
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Menú What’s a price test? How to make a price test? 5 min read What’s a price test? The price of a product or service is a determining element in the consumer’s purchase intention, especially in times of high inflation, where consumption habits change due to price increases. For this reason, it’s essential to perform price ... Read more
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Menú The Zinklar way explained The new Zinklar look & feel explained Walking down memory lane 4 min read The Zinklar way explained Our brand embodies positivity, encouragement, and inspiration. Guided by our core values, of entrepreneurialism, passion, and excellence, we strive to make a positive impact on the world by empowering insights and marketing teams ... Read more
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Menú What is idea screening? Benefits of evaluating ideas Key questions for an idea screening: KPIs 6 min read What is idea screening? Screening ideas is the first step in any innovation process. It’s a procedure that requires a significant investment, so having consumer insights at each stage of innovation will allow you to ensure the ... Read more
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Menú What is product naming? Importance of product naming Types of naming 8 tips for choosing a product name Product naming process 7 min read What is product naming? Choosing the best name for your product can be easier than you think if you consult with the consumer. Your future success may depend on the ... Read more
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Menú What is advertising creativity? Why is advertising creativity important? How to create an attractive advertisement? How to do ad creative testing? Creative testing best practices Examples of top-performing advertisements 6 min read What is advertising creativity? Creativity and innovation play a fundamental role in a context as saturated and competitive as advertising. Making a difference ... Read more
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Menú Improve your advertising effectiveness with research Why you need to conduct Christmas ad testing Keep Holiday Campaigns On-Target Stay Agile in a Changing Market 5 min read Improve your advertising effectiveness with research For many brands, the Christmas season is an important time of the year, with a substantial part of their annual turnover ... Read more